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Thoughtful marketing + design for a wilder world.

Client Acquisition + Marketing

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Turn Clicks into Consistent, High-Value Leads

Packages

Option 1: The Digital Ad Accelerator

This is an all-inclusive setup and launch package for businesses ready to dominate local feeds and search results. I build your entire advertising campaign from scratch, including custom ad graphic design, professional copywriting, and technical pixel setup. I launch the campaign and manage it closely for the first 30 days to optimize your cost per lead before handing the keys over to you.

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  • Best For: Businesses launching a new service, promoting a high-value offer, or looking to build a repeatable lead-generation machine that they can eventually run themselves.

  • The Strategic Goal: To design, build, and launch a highly optimized paid ad campaign that generates immediate, qualified inbound client inquiries.

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Investment: One-time setup packages start at $2,500 *
(Ad spend budget is paid directly to Meta or Google and is completely separate from the design and setup fee.)

*Takes less than 5 minutes, no obligation.

  • Investment: One-time setup packages start at $2,500 *(Ad spend budget is paid directly to Meta or Google and is completely separate from the design and setup fee.)

    • Custom Ad Creative and Design: Production of up to 6 high-end visual ad layouts (static graphics and carousels) designed to match your brand style and stop the scroll in busy social feeds.

    • Conversion-Driven Ad Copywriting: Complete text writing for your headlines, body copy, and button descriptions, using proven psychological triggers to drive clicks.

    • Advanced Tracking Infrastructure: Full installation of the Meta Pixel, Conversion API, and GA4 tracking codes on your Squarespace or Wix website to measure your exact return on investment.

    • Audience Framework Build: Technical setup of 3 distinct target audiences, including a local geographic audience, an interest-based group, and a custom re-targeting pool of past website visitors.

    • 30 Days of Active Optimization: I monitor your ad account daily for the first month, adjusting bids, pausing low-performing creatives, and tweaking text to ensure maximum lead volume.

    • Hand-Off Training and Reporting: A private 60-minute recorded training session where I deliver your performance report and show you exactly how to maintain the ads moving forward.

Option 2: The Inbound Ecosystem Retainer

For businesses that want consistent growth without the stress of managing ad accounts, this is an ongoing monthly management service. I handle the continuous testing, copywriting, graphic production, and monthly optimization of your paid campaigns. I treat your ad budget like my own, constantly refining your targeting to lower your acquisition costs and increase your overall profit.
 

  • Best For: Established business owners and premium service providers who want a dedicated expert to scale their lead generation month after month.

  • The Strategic Goal: To scale your inbound lead volume, continually refresh your ad creatives to prevent ad fatigue, and maximize your monthly advertising returns.

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Investment: Retainers start at $1,200 / month *
(Requires a minimum three-month commitment to properly test, stabilize, and scale your local ad performance.)

  • Investment: Retainers start at $1,200 / month *(Requires a minimum three-month commitment to properly test, stabilize, and scale your local ad performance.)

    • Continuous Graphic and Copy Refresh: I design 4 fresh visual ad assets and write new text hooks every month to keep your campaigns looking current and engaging.

    • A/B Testing Management: I constantly run split-tests on headlines, visual styles, and landing page layouts to scientifically discover what makes local clients convert at the lowest cost.

    • Budget and Bid Optimization: Continuous monitoring of your daily ad spend, shifting budget in real time toward the highest-performing audiences and keywords.

    • Competitor and Search Trend Analysis: Monthly tracking of local regional competitors and shifts in search volume to keep your ads positioned ahead of the market.

    • Monthly Strategy Sync and Dashboard: A 30-minute monthly review call and custom data dashboard showing you exactly how much you spent, how many leads were generated, and your cost per acquisition.

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