The BC Wolf Cull

This multi-platform advocacy project was designed to shift the narrative surrounding caribou recovery in British Columbia. By moving the focus from lethal management to habitat protection, this initiative highlights the true drivers of ecological collapse: outdated industrial forestry and habitat fragmentation.

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Deliverables

• Editorial Content: A deep dive article titled "The Broken Balance," connecting industrial clear-cutting to biodiversity loss.

• Supporter Action Toolkit: A downloadable PDF featuring a "Fact vs. Fiction" guide and a scientific breakdown of the forest web.

• Direct Advocacy Tools: Professional email templates and strategy guides for direct communication with provincial leadership.

• Social Media Strategy: A high-engagement educational carousel designed to dismantle myths and drive traffic to the campaign hub.

• Visual Storytelling: A curated series of wildlife and landscape imagery documenting the reality of habitat loss.

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Impact

I transformed dense, localized data into a compelling visual campaign that challenged the status quo of predator management in British Columbia. By combining professional field photography with strategic graphic design, this project provided advocacy groups with the tools needed to effectively communicate the necessity of ecosystem-based conservation.