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Rom-Com Career Gone Wrong | How twenty years in ad agencies led me back to the wild.
I once daydreamed about a career that looked like a Rom-Com. Twenty years later, I found myself in a soul-sucking agency life that lacked the impact I craved. This is the story of how I traded the boardroom for biology and finally found my way back to the wild.

Renée Nicole
2 min read


The Trust Balance: Navigating AI Ethics for Modern Non-Profits
AI is quietly moving into the conservation space, but it brings a physical cost. From water-thirsty data centers to the threat of synthetic imagery, how do we find the balance? Discover why "Radical Transparency" is the new gold standard for non-profits navigating the digital frontier.

Renée Nicole
4 min read


Human vs. AI: Why Authentic Storytelling is the Future of Digital Strategy
As synthetic perfection becomes the new digital baseline, the value of the raw and the real is skyrocketing. In a world of AI-generated content, discover why human imperfection and grounded storytelling have become a brand’s greatest competitive advantage.

Renée Nicole
3 min read


The Green Prescription: How Shinrin-yoku and the Forest Floor Heal the Modern Mind
The forest doesn’t demand anything from us. It doesn't ask for a reply to an email or a solution to a problem. From the carpeted moss floor to the dappled light of Komorebi, discover why a walk in the woods is the ultimate biological reset for a busy mind.

Renée Nicole
3 min read


The Myth of the Compartment: Why "Keeping Politics Out of It" is Killing the Wild
I wish the wild were a sanctuary with a heavy door that we could lock against the noise of the evening news. But that door doesn't exist.

Renée Nicole
4 min read


The BC Wolf Cull: Why Culling Isn’t Conservation
I have always believed that to be 'In the Wild' is to be in the presence of a perfect, albeit fragile, balance. But lately, that balance in British Columbia feels more like a facade.

Renée Nicole
4 min read


The Tree of Life: Western Red Cedar
This majestic conifer, reverently known as the "Tree of Life" by the coastal First Nations, has for millennia served as the foundation for the physical and spiritual existence of Indigenous Peoples, supplying everything from housing and transportation to medicine and ceremonial objects.

Renée Nicole
5 min read


From The Field: The Elusive Canada Lynx
The Canada Lynx is considered one of the most difficult animals to find due to its elusive behaviours, specific habitat and prey needs.

Renée Nicole
1 min read


The Chances of a Grizzly or Cougar Attack is One in 2.1 Million
Despite a surge in sensational headlines throughout 2025, the statistical reality of large predator conflict in British Columbia and Alberta remains one of extreme rarity.

Renée Nicole
4 min read


High Peaks & Pikas
Featured Artist: Conservation Photographer Deirdre Denali Rosenberg

Renée Nicole
8 min read


Why Accurate Population Surveys Are Crucial for British Columbia's Black Bear Conservation
Black bears symbolize the wilderness of British Columbia and are a vital part of the local ecosystem. However, concerns arise when considering that it has been over 20 years since the last comprehensive survey of their population.

Renée Nicole
4 min read
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